Hi, I'm Gina!

Designed as part of a three-product organic system, the packaging for GlacoXan Potassium Soap translates sustainability and agricultural performance into a clean, contemporary visual language. The concept was built around the idea that nature works in balance — nothing is wasted, nothing is missing. Inspired by this principle, the design communicates a product that protects crops effectively while respecting the ecosystem. The visual system combines natural color palettes, minimalist structure, and technical clarity to position the product between professional agricultural performance and environmentally conscious innovation.

C2 Infinity is a growth marketing and strategy firm working at the intersection of wellness, technology, and outdoor brands. This project involved the complete creation and development of the brand from the ground up. I led the process end-to-end — defining the core concept and strategy, designing the visual identity, and building a cohesive, scalable system across website design, digital applications, editorial pieces, and print materials. The result is an integrated brand system designed to represent C2 Infinity faithfully, ensuring clarity, consistency, and alignment across every touchpoint.

GS GROW es una marca de iluminación LED para horticultura indoor que combina tecnología, naturaleza y diseño en una identidad visual vibrante y contemporánea. - GS GROW is a horticultural LED lighting brand that blends technology, nature, and design into a vibrant and contemporary visual identity.

Brand rebuild for ENDUR, a clean supplement brand focused on everyday health support. The project involved redefining the brand’s visual and messaging system to create clarity, consistency, and scalability across packaging, digital, and ecommerce touchpoints. Role: Brand direction, visual system design, and creative leadership.

Brand identity inspired by Aikido philosophy, the dojo’s architecture, and the Japanese Enso. The mark abstracts the distinctive roof structure while the custom typography incorporates brush-inspired strokes reflecting balance and flow.

Marlen is a warm, intimate brand built for women who choose to feel — in their body and in their space. Its logotype and isotype are morphologically constructed from the union of three forms: the curves of the feminine body, the heart, and the flame. Through carefully curated feminine lingerie, Marlen honors intimacy, ritual, and authenticity. The brand carries effortless elegance and a close, personal warmth — empowering every woman who chooses it.

Comprehensive institutional communication development for congresses, symposiums, and academic events at Fundación and Universidad Favaloro, encompassing editorial design, posters, stationery, and internal communication systems, while maintaining visual consistency across academic and healthcare contexts. Desarrollo integral de comunicación institucional para congresos, simposios y eventos académicos de la Fundación y la Universidad Favaloro, abarcando diseño editorial, afiches, papelería y sistemas de comunicación interna, manteniendo coherencia visual en distintos contextos académicos y hospitalarios.

Cruz Roja Argentina required a secure and accessible digital platform to manage internal assemblies and voting processes. I designed the website, led the project, and organized the workflow system for internal voting — ensuring clarity, usability, and a structured process aligned with the organization’s needs.

BRAPE is a workwear brand designed for industrial and construction environments. I developed the brand identity, including logo design, iconography, and graphic applications for apparel and print, building a visual system rooted in strength, durability, and safety.

Designed and developed marketing email campaigns for GE, Current by GE, and General Electric. Responsible for layout, visual consistency, and responsive design, with final implementation and distribution through Marketo. Diseño y maquetación de campañas de email marketing para GE, Current by GE y General Electric. Responsable de la estructura visual, coherencia de marca y adaptación responsive, con implementación y envío a través de Marketo.

Margarita is a TV series developed by Cris Morena. I was invited to participate in a curated selection process, where several selected agencies and creatives were commissioned to propose branding concepts for the new series. I collaborated with Cris Morena and her team, contributing visual identity explorations and creative directions.

Email marketing designs created for General Electric Industrial Solutions, developed in alignment with the brand guidelines. The work focused on translating the corporate visual system into clear, structured, and engaging email communications.

TUNED is a modern performance platform designed for streamers. I developed the brand identity and visual system, including brand applications and graphic assets. The web and app design are currently in development and are not publicly available yet.

A selection of logotypes designed before 2020 across different branding projects. Although created in earlier stages of my practice, these marks reflect the conceptual approach and identity thinking that continues to shape my work today.